# Power Themes > Power Themes is an editorial site about mobile app product, growth, app store discovery, and shipping for teams building consumer software. Power Themes helps non-developers understand mobile app product, growth, app store discovery, shipping decisions, and industry trends without needing to decode technical jargon. Its guides focus on clear explanations, practical tradeoffs, official store sources, and usable checklists, rather than ranking tools by hype or listing software with little context. ## Core guides - [Mobile App Product And UX | Power Themes](https://powerthemes.club/product-and-ux): Mobile app product and ux: practical guide with clear steps, limits, and what teams should know. - [Mobile App Growth Guides | Power Themes](https://powerthemes.club/mobile-growth): Mobile app growth: practical guide with clear steps, limits, and what teams should know. - [App Store Discovery And ASO | Power Themes](https://powerthemes.club/app-store-discovery): App store discovery: practical guide with clear steps, limits, and what teams should know. - [Building Mobile Apps | Power Themes](https://powerthemes.club/building-mobile-apps): Building mobile apps: practical guide with clear steps, limits, and what teams should know. - [Mobile App Industry Trends | Power Themes](https://powerthemes.club/mobile-industry): Mobile app industry: practical guide with clear steps, limits, and what teams should know. ## Product And UX - [Mobile App Product And UX | Power Themes](https://powerthemes.club/product-and-ux): Mobile app product and ux: practical guide with clear steps, limits, and what teams should know. - [Mobile App Onboarding Best Practices](https://powerthemes.club/mobile-app-onboarding-best-practices): Mobile app onboarding: practical guide with clear steps, limits, and what teams should know. - [App UI Patterns That Convert](https://powerthemes.club/app-ui-patterns-that-convert): App ui patterns: practical guide with clear steps, limits, and what teams should know. - [Push Notification Strategy For Apps](https://powerthemes.club/push-notification-strategy-for-apps): Push notification strategy: practical guide with clear steps, limits, and what teams should know. ## Distribution And Growth - [Mobile App Growth Guides | Power Themes](https://powerthemes.club/mobile-growth): Mobile app growth: practical guide with clear steps, limits, and what teams should know. - [Mobile User Acquisition Basics](https://powerthemes.club/mobile-user-acquisition-basics): Mobile user acquisition: practical guide with clear steps, limits, and what teams should know. - [App Retention Metrics Explained](https://powerthemes.club/app-retention-metrics-explained): App retention metrics: practical guide with clear steps, limits, and what teams should know. - [Referral Programs For Mobile Apps](https://powerthemes.club/referral-programs-for-mobile-apps): Referral programs mobile apps: practical guide with clear steps, limits, and what teams should know. ## Store And Discovery - [App Store Discovery And ASO | Power Themes](https://powerthemes.club/app-store-discovery): App store discovery: practical guide with clear steps, limits, and what teams should know. - [App Store Optimization Basics](https://powerthemes.club/app-store-optimization-basics): App store optimization: practical guide with clear steps, limits, and what teams should know. - [App Store Screenshot Best Practices](https://powerthemes.club/app-store-screenshot-best-practices): App store screenshots: practical guide with clear steps, limits, and what teams should know. - [App Ratings And Reviews Strategy](https://powerthemes.club/app-ratings-and-reviews-strategy): App ratings strategy: practical guide with clear steps, limits, and what teams should know. ## Brand reference - [Brand facts](https://powerthemes.club/brand-facts): Brand facts ## Optional - [Privacy policy](https://powerthemes.club/privacy-policy): Privacy policy - [Terms of use](https://powerthemes.club/terms-of-use): Terms of use